Mategemeo Women Association Expanding the Local Fruit & Vegetable Industry

Fruit vendor making juice with blender in kitchen

Rockflower has agreed to fund Mategemeo Women Association to purchase 3 fruit blenders to make juice and two solar dehydrators to preserve vegetables for the dry season. The organization has continued to actively engage local and global stakeholders and work together to support vulnerable women and girls who need support to uplift their lives.

Over the past few years, Mategemeo has worked to create a Revolving Loan Scheme to fund women owned small businesses in the region. The fund has been highly successful and they have been able to provide business training to 120 successful, women owned businesses and micro-loans to more than 200. The fund continues to grow alongside the businesses that it funds and the local economy.

In a recent meeting, local fruit and vegetable vendors requested supplies to improve their offerings. Fruits and vegetables are abundant in the market and their value is relatively low in their raw form. However, processed fruit and vegetable products like juices and dried products are much less common and therefore more valuable. The vendors see an opportunity to increase their profit, provide products that aren’t currently available locally and decrease food waste with a few additional tools.

The members of Mategemeo have been able to pool their own resources to partially fund the project and Rockflower has agreed to fund the remainder. Collaborating to bring new products to the market, eliminate food waste and create sustainable business opportunities for women is a true example of the Currency of Mind in action.