80% of Kenyans live in rural areas, where unemployment is high and access to financial services limited. In Kisumu county, formal financial inclusion stands low at 25% in rural areas where women and youth are marginalized the most. Although a growing number of financial institutions are working to promote the growth of small businesses, often they do not lend to women for lack of entrepreneurial skills.

Rockflower partnered with Jiwo Paro, a community based organization working to eliminate poverty by expanding access to capital, education, and entrepreneurial opportunities for women and youth in resource impoverished areas in Kenya. Entrepreneurship training will allow participants to join a network of fellow entrepreneurs from whom they will continue to curate their business and financial management skills.

Support the Kisumu County Women Entrepreneurship Project by visiting our campaign page.

The campaign is led by Rockflower Youth Advisory Board Members Lulu Ward and Connor West.