One of the key elements of Rockflower’s work is to promote a cross pollination of ideas, resources and best practices. Understanding the nuanced qualities of each partner and their individual and collective skills and capacity is at the core of our work. Tine Ward, Founder and CEO of Rockflower, was keen to bring together Lucy Odiwa of WomenChoice and Dr. Alice Lukumbu Rose of SOFDI to work together on a combination of efforts to promote menstrual health solutions whilst also promoting economic empowerment.

The DRC is a nation endowed with a wealth of natural resources, yet conflict, political upheaval and instability have meant that the Congolese people see very little of that wealth. In a country where over 50% of women suffer from domestic violence, and the majority of the population lives on less than $2.15 USD per day, the need for change and opportunities is undeniable.

This innovative collaboration between SOFDI in the DRC and WomenChoice Industries in Tanzania will boost the skills, decision-making power, and economic resources available to women and girls in the DRC. Rockflower is delighted to be both the connector and the seed funder for this pilot project.

Lucy Odiwa, Co-Founder and CEO of WomenChoice Industries, is an inspiring entrepreneur who has created a social enterprise dedicated to providing affordable menstrual hygiene products. Their flagship product, Salama Pads, offers reusable sanitary towels made from locally sourced second-hand fabric.

Dr. Alice Lukumbu Rose is the Executive Director of SOFDI, and has spent many years making strides toward gender equality by advocating for women and girls' access to decision making in positions of political, social and economic in the community.

The two organizations have joined hands to bring WomenChoice Industries’ life-transforming model to the women of the DRC.

This six month initiative aims to educate over 150 women in the DRC on menstrual and reproductive health, provide entrepreneurship training and introduce them to Salama Pads. SOFDI is the implementing partner for this endeavor, and WomenChoice Industries will provide products, virtual entrepreneurial training and guidance along the way. Beyond that, participants will have access to a savings and lending program to support and expand their businesses. The project will also collaborate with women's organizations, local government officials, and media outlets to spread the word about this life-changing endeavor.

This unique collaboration offers hope and empowerment for women and girls in the DRC, by providing them with a realistic pathway to financial independence whilst also improving access to menstrual health hygiene products and knowledge.

Stay tuned as we embark on this inspiring journey, working towards a brighter future for the women and girls of the DRC.